Do you need business verification and what happens if you skip it?

The Case

In the process of registering a phone number to use as a sender for WhatsApp on the Infobip website, you will be redirected to complete the Business Verification step (if not already verified). Business verification is not mandatory. However, skipping business verification means there will be some messaging limitations.

Steps To Take

If you decide not to go through with Business Verification, your senders will be placed in a new Limited Access Tier, which will enable access to the following:

  • An unlimited number of free-form messages to respond to user-initiated communication.
  • Ability to send template notifications to up to 50 unique customers in a 24-hour period.
  • Register up to 2 WhatsApp senders, which can both be assigned to a single WhatsApp Business Account (WABA) or split between 2 WABAs.
  • Unable to request an Official Business Account (Verified sender / Green tick)
Mar 14th, 2024
1 min read