Why was my display name rejected?

The Case

You’ve selected a display name and sent it for approval, but the name was rejected. Why?

Steps To Take

Keep in mind the following information when selecting a display name.

Step 1: The name needs to comply with WhatsApp policies

Step 2: The name should be an accurate representation of the business

Step 3: The name has consistency with external branding

Step 4: The name has a clear relationship with the business

Step 5: The name is correctly formatted

For the full official guidelines check the Meta Business Help Center

For a quicker summary, check out our resource on what to prepare before starting to register a WhatsApp sender