Why am I getting error code 7032 – EC_FREQUENCY_CAPPING?

Frequency capping is a Meta-enforced functionality that limits how many marketing messages a WhatsApp user can receive within a specific timeframe, even if messages come from different brands.
Error code 7032 – EC_FREQUENCY_CAPPING occurs when a message fails to deliver due to the newly introduced limits on marketing template messages. This restriction applies specifically to marketing message types.

For more details, please refer to Meta’s official documentation.

Steps to resolve the issue

1. Check if the template is categorized as a marketing template

– Identify whether the message template you’re sending is classified as a marketing template.
– If it is, the error is likely due to Meta’s marketing message frequency cap.

2. Contact Support if the template is not a marketing template

If the template is not categorized as marketing, further investigation is required.

Contact our Support team at [email protected] and include the following:

– A detailed description of the issue
– Confirmation that the template is not a marketing template
– Any error messages or codes you’ve received
– A sample recipient phone number