Raspberry

Last update April 9, 2025

What's new	Learn more
Apple Messages for Business	Satellite Messaging Automatic rich link upgrade Automatic Apple Maps association
Answers	Dynamically change the language in voice-enabled chatbots
Apps and Integrations	Salesforce Marketing Cloud: RCS Validity Period Kakao Chingu Channel Enhancements in Salesforce Marketing Cloud Domain Support for URL Shortening now available in Oracle Eloqua Seamless SMS Failover in Salesforce Marketing Cloud Streamlined Viber Message Setup in Salesforce Marketing Cloud Personalization with Dynamic Parameters in Oracle Eloqua Integration WebEngage RCS Integration: Expanding Communication Horizons with Rich Media Messaging Infobip RCS Integration with MoEngage
Conversations	Open Channel Calls - Automatic call reconnection Apple Messages for Business - Satellite Messaging Global search - Filtering with keyboard shortcuts improvements
Conversations API	Conversations webhooks updates
Email	Email validation API
Messages API	Send WhatsApp Flows using Messages API Fetch delivery reports using API
People	Data retention policy for People events has been updated View the log when you import profiles into People
RCS	Streamlined RCS sender onboarding now available (Early access)
Viber Business Messages	Support for list messages in Viber Business Messages

---

Apple Messages for Business

Satellite Messaging

We are introducing Satellite Messaging for Apple Messages for Business (AMB), enabling communication in areas with no cellular or Wi-Fi coverage. This feature allows users on iPhone 14 or newer to connect using a satellite during off-grid or emergency situations.

With Satellite Messaging, businesses can now receive messages from users in low-connectivity areas. This feature supports:

• Roadside assistance requests from supported providers
• Real-time location updates within the Conversations interface
• Text-only messaging (attachments are not supported)
• A 10-hour message window from the user’s last message

For more information, refer to Satellite messaging section and Apple Messages for Business section in Messaging channels.

Automatic rich link upgrade

This release introduces automatic metadata resolution for rich link messages (RICH_LINK) in Apple Messages for Business (AMB) and the Messages API. This enhancement ensures that rich links are properly formatted, even when no custom image or title is provided.

What's new

• When sending a rich link, if the imageUrl and linkTitle parameters are not defined in your request, the system will now automatically fetch Open Graph metadata from the linkUrl. This metadata is used to generate a rich link preview that includes a title and image. You do not need manually configure it.
• If you define linkTitle or imageUrl in your API request, your values will override the automatically fetched metadata, giving you full control over the appearance of the preview.

For more information, refer to Rich link section.

Automatic Apple Maps association

We have significantly simplified sharing Apple Maps locations using rich links within Apple Messages for Business (AMB).

Previously, customers had to:

• Retrieve the Apple Maps link and ensure it was formatted correctly
• Query Apple metadata endpoints (or the URL) to extract the location title and image
• Insert this data into the API request to create a valid rich link

Infobip's platform now automatically detects Apple Maps URLs provided in API requests for the RICH_LINK message type targeting AMB. Our system will intelligently fetch the necessary metadata (such as location title and image preview) directly from Apple Maps and automatically generate a properly structured rich link message.

Key benefits

• Apple Maps location sharing through AMB is now fully automated
• Title and image are fetched and applied with no user-side effort
• Removes the need to query Apple endpoints or structure the link manually
• Speeds up implementation and simplifies campaign setup

This upgrade removes the operational overhead previously associated with fetching details from Apple endpoints and structuring them for Infobip API calls. Sharing Apple Maps links is now significantly easier and requires no additional developer intervention for standard preview generation.

For more information, refer to Rich link section.

---

Answers

Dynamically change the language in voice-enabled chatbots

In voice-enabled chatbots, you can now dynamically change the language based on the end user's preferences.

In the chatbot, offer the end user the option to select the language in which they want to communicate with the chatbot. You can then use the Code element to change the voice settings based on their selection.

For more information, refer to the steps for changing the voice settings.

---

Apps and Integrations

The following integrations documentation is available in this release.

RCS validity period in Salesforce Marketing Cloud

This release enables marketing professionals to specify a custom RCS message validity period in hours, minutes, or seconds.

Currently, in Salesforce Marketing Cloud (SFMC), RCS messages have a default validity period of 48 hours. In failover scenarios (for example, RCS-to-SMS), if a message remains in a pending state, such as when the number is RCS capable but offline, the SMS failover may occur too late for time-sensitive marketing offers.

Key benefits:

• Increased efficiency in failover scenarios
• Assurance that time-sensitive messages are delivered within an appropriate time frame.
• Flexibility in messaging delivery: Users can now adjust the validity period to suit their campaign’s timing requirements.

For more information, go to the Salesforce Marketing Cloud messaging listing (opens in a new tab).

To see the documentation, go to Salesforce Marketing Cloud messaging.

Kakao Chingu Channel Enhancements in Salesforce Marketing Cloud

The Kakao Chingu channel with Salesforce Marketing Cloud now offers more comprehensive support for the latest message types and features. This improves the experience to include more message layouts, personalization, and tracking capabilities, and so fully leverage the channel for marketing purposes.

New features:

• URL shortening and tracking capabilities
• Dynamic field personalization for all message attributes
• Rich message preview functionality

Key benefits:

• Enhanced integration provides enriched channel capabilities, allowing users to utilize new message types and fully cover current Kakao message layouts and components
• Users benefit from URL shortening and tracking, enabling them to monitor engagement and optimize campaigns effectively
• Personalization of all attributes with dynamic fields allows for more targeted and relevant messaging
• Rich message preview feature enhances the user experience by allowing marketers to visualize messages before sending

For more detailed information, see the Kakao Talk API documentation (opens in a new tab) and the Kakao Chingu channel documentation.

Custom Domain Support for URL Shortening now available in Oracle Eloqua

This release builds on the existing URL shortening and tracking capabilities by proving the ability for users to incorporate businesses their branding with custom domains. This allows businesses to enhance brand recognition and build trust by using their own branded URLs.

New features:

• Custom domain integration: users can now integrate their domains into the URL shortening service, allowing for branded short links in their marketing campaigns
• Seamless setup: process for setting up and managing custom domains is streamlined within Oracle Eloqua, ensuring ease of use and quick implementation

Key benefits:

• Brand consistency: using custom domains for URL shortening, businesses can maintain brand consistency across all marketing communications, reinforcing brand identity and trust
• Enhanced credibility: branded URLs can increase customer confidence and click-through rates, as they appear more trustworthy and professional compared to generic short links
• Improved tracking and analytics: track URL performance while benefiting from the added advantage of branded links, providing comprehensive insights into campaign effectiveness
• WhatsApp button tracking: track button clicks within WhatsApp templates with the use of a custom domain

For more information, go to the Oracle Eloqua (opens in a new tab) listing.

To see the documentation, go to Oracle Eloqua messaging.

Enhanced personalization with dynamic parameters in Oracle Eloqua integration

Previously, the use of dynamic parameters was limited to the text content of messages, restricting the ability to fully personalize other elements. To address this limitation, a new feature introduces the capability to incorporate dynamic parameters into any input field within the message content editor, allowing for comprehensive personalization across all message components.

New features:

• Dynamic parameter integration: add dynamic fields to any input field within the message content editor, enabling full customization of message components.
• Expanded personalization options: support for dynamic parameters in button text, postback fields, media links, and other non-text elements.

Key benefits:

• Comprehensive Personalization: users can personalize not only the text content but also button text, postback fields, media links, and more, creating a more tailored and engaging customer experience
• Enhanced customer engagement: using Oracle Eloqua profile attributes across all message elements, businesses can deliver highly relevant and personalized communications, increasing customer engagement and satisfaction
• Improved Campaign Effectiveness: dynamically customize all aspects of a message to enhance the overall impact and effectiveness of marketing campaigns

For more information, go to the [Oracle Eloqua](https://partners.infobip.com/exchange/oracle-eloqua-sms-whatsapp (opens in a new tab) listing).

To see the documentation, go to Oracle Eloqua messaging](../integrations/oracle-eloqua-messaging).

WebEngage RCS Integration: Expanding Communication Horizons with Rich Media Messaging

Currently, WebEngage users can leverage Infobip's SMS, WhatsApp, and email for communication. This release integrates the RCS channel into WebEngage.

This integration aims to enhance the platform's communication offerings by connecting WebEngage's RCS API requests with Infobip's RCS API and simplifying the setup process and expanding the range of communication channels available to users. It is ideal for marketing campaigns, customer support, and transactional messages.

New features:

• API connectivity: direct integration with Infobip's RCS API, allowing for easy implementation of RCS features
• Rich Media Messaging: send multimedia content such as images, videos, and documents (integration in its initial phase is limited to the India template messages, used for sending domestic traffic in India)
• Interactive messaging: support for interactive elements like buttons and quick replies

Key benefits:

• Seamless integration: acts as a connector, linking WebEngage's RCS API requests with Infobip's RCS API, simplifying the setup process
• Enhanced communication: leverage rich media capabilities and interactive messaging features directly within WebEngage

Infobip's RCS integration with MoEngage

MoEngage is an advanced customer engagement platform that helps businesses deliver personalized experiences across various channels, enabling them to understand and act on customer behavior effectively. The integration of Infobip's Rich Communication Services (RCS) with MoEngage Infobip is one of the first providers to offer RCS capabilities to MoEngage customers.

This solution is designed for marketing professionals, customer experience teams, and business analysts using MoEngage. It is suitable for organizations looking to enhance their customer engagement strategies through innovative messaging solutions.

This integration allows businesses using MoEngage to open an Infobip account, register an RCS sender, and start utilizing RCS for enhanced customer engagement. With support for all RCS message types—including text, files, cards, and carousels—this integration will significantly enrich the communication strategies available to businesses.

New features:

• RCS messaging support: send and receive all types of RCS messages, including text, files, cards, and carousels, through the MoEngage platform via Infobip's integration
• Template messaging for India: support for registered RCS templates tailored for the Indian market, allowing businesses to engage customers more effectively.
• User-friendly setup: simple process for businesses to open an Infobip account and register their RCS sender within the MoEngage interface.
• Integration with existing channels: Infobip already provides SMS and WhatsApp capabilities with MoEngage, allowing for a unified communication strategy across multiple channels.

Key benefits:

• Enhanced customer engagement: leverage RCS as a powerful channel for interactive messaging, enhancing customer interactions
• Seamless integration: MoEngage users can adopt RCS capabilities easily without significant changes to their existing workflows
• Support for templates: use RCS templates for structured messaging, improving the clarity and effectiveness of communications

---

Conversations

Open Channel

EARLY ACCESS

This release introduces a new channel: Open Channel. This unique channel within Infobip Conversations enables businesses to integrate any external messaging platform into a unified communication hub, including custom and popular channels not natively supported by Infobip. With Open Channel, agents can manage all communications efficiently while respecting existing routing setups.

Key functionalities:

All basic conversation functionalities are supported as part of the Open Channel, including:

• Text-based template creation
• Routing channel conditions
• Filtering in All Work
• Automations
• SLA conditions
• Survey sending
• Waiting strategy
• Working hours
• Conversation API and webhook support

The Open Channel is also supported in Conversations API and People.

Learn more about the Open Channel

Calls - Automatic call reconnection

We are introducing the automatic call reconnection feature in our contact center solution. This enhancement ensures uninterrupted call flow when agents face unstable or poor internet connections.

Key benefits:

• Calls are automatically reconnected once the agent’s connection stabilizes, minimizing disruptions.
• Agents can stay focused on assisting customers without needing to manually reconnect dropped calls.
• Customers enjoy a more consistent and seamless experience with fewer interruptions.

Satellite Messaging

This release introduces a new feature within Apple Messaging for Business in Conversations: Satellite Messaging. Designed for mobile users in areas without cellular coverage, this feature ensures connectivity even when there’s no signal.

Starting with iPhone 14, users can also request roadside assistance during traffic emergencies, enhancing safety and support on the go.

Learn more about Satellite Messaging

Global search - Filtering improvements

This release introduces several enhancements to Global search:

• New and improved filtering options
• Support for partial input with autocomplete functionality

Discover what’s new in this update here.

Conversations API

Conversations webhooks updates

We are enhancing conversation analytics and agent interaction tracking by introducing richer metadata and broader event coverage. This upgrade builds on our existing event system, extending its functionality to deliver deeper insights and greater automation potential.

Key benefits:

• Comprehensive metadata: Gain detailed insights into conversation dynamics with metadata about the last message, including sender, timestamp, and message type.
• Enhanced agent tracking: New agent properties - such as role, ID, and email - help assess performance and understand agent-customer interactions more clearly.
• Expanded event coverage: Capture a wider range of activity within conversations, from agent status changes to updates in tags, forms, and notes.

Newly added events:

• Conversation Queue Updated
• Conversation Customer Updated
• Conversation Form Updated
• Conversation Summary Updated
• Conversation Topic Updated
• Conversation Tag Added
• Conversation Tag Removed
• Conversation Note Added
• Conversation Note Edited
• Conversation Note Deleted
• Conversation Outbound Message Sent
• Conversation Form Field Updated
• Conversation SLA Policy Changed
• Agent Status Changed

Refer to the Webhooks page to learn more.

---

Email

Email validation API

This release is part of our ongoing improvement of the Email validation services to enhance efficiency and user experience. This release introduces the Bulk API feature to enable large-scale email validation and allow our customers to validate multiple email addresses in a single API request.

Single email validation verifies one email address at a time, making it particularly useful for real-time validation during sign-up or form submission. Single email validation provides instant feedback to users, ensuring that the email addresses entered are valid and reducing the chances of errors.

Bulk email validation processes multiple email addresses in one request, making it ideal for cleaning large email lists before campaigns. This helps maintain email list hygiene at scale, ensuring that your email marketing efforts are more effective and reach the intended recipients.

Key benefits:

• Efficiency: validates multiple email addresses simultaneously, reducing the number of API calls and improving processing speed
• Cost-effective: optimizes resources by handling bulk validations at one time
• Seamless integration: integrates easily into the customer's existing systems

For more information, see Email validation API (opens in a new tab).

---

Messages API

Send WhatsApp Flows using Messages API

You can now send interactive WhatsApp Flows using the Infobip Messages API. This capability allows you to guide users through structured, multi-step tasks (like appointment scheduling, form completion, or feedback collection) directly within WhatsApp, providing a richer, app-like experience without requiring users to leave the chat.

Previously, Messages API supported only sending pre-approved WhatsApp templated messages. Now, you can also send WhatsApp Flows in the form of free-form messages withing an active 24-hour session window initiated by the user's message.

This feature is enabled by setting the content.body.type field to FLOWS in your Messages API request payload (opens in a new tab).

For more information, refer to Send a Flow section and Messages API Message type page.

---

Fetch delivery reports using API

You can now use a new GET method for the Messages API to retrieve delivery reports on demand.

This feature provides a flexible alternative to the existing webhook system (opens in a new tab) for accessing message status information, enabling integration scenarios where webhook listeners are not ideal or when you need to fetch specific report data individually.

To actively retrieve delivery reports for messages sent through the Messages API, use the GET /messages-api/1/reports endpoint. Refine your requests using query parameters to retrieve specific reports based on:

• channel
• messageId
• entityId
• applicationId
• campaignReferenceId
• bulkId

Key benefits:

• On-demand access: Retrieve delivery reports at any time.
• Integration flexibility: Offers an alternative for systems where you need to access your reports on demand.
• Targeted retrieval: Use filters to pull only the specific reports relevant to your query.

For more information, refer to the Message status reports section.

To see how the GET method looks in action, refer to our Get delivery reports (opens in a new tab) API reference page.

---

People

Updated data retention policy for People events

The data retention policy for events in People is updated as follows.

By default, events data in People is stored for a period of 6 months.

There are no charges to decrease the retention period. You will be charged a fee to increase the period.

This updated data retention policy is applicable from 15 April 2025.

View the log when you import profiles

When you import profiles into People, you can view the details of the import, such as status, time taken for the import, and number of records that were imported.

For more information, refer to the View import log section.

---

RCS

Streamlined RCS sender onboarding now available

EARLY ACCESS

Say goodbye to spreadsheets and manual delays. We have launched a new, faster and smarter way to onboard RCS Business Messaging senders directly within the Infobip web interface, currently available in Early access.

This self-service flow makes registering your brand, testing connectivity, and preparing for launch significantly more intuitive and efficient

We have introduced a faster, smarter way to get started with RCS Business Messaging.

With our new self-service onboarding flow, you can now register and test RCS senders directly in the Infobip web interface. No need for spreadsheets, no back-and-forth, no manual steps.

What's new:

• Guided self-service registration and testing: Register senders and add test numbers directly in the web interface using an intuitive, guided form featuring a live preview of your brand's appearance.
• Smart validation and file checks: Get real-time checks on inputs, logo/banner formats, and sizes. The system prompts corrections before submission, saving time and preventing rework.
• Real-time interface updates: See instant updates in the interface when test numbers are whitelisted or approved by carriers. Invalid (non-RCS capable) numbers are automatically flagged and removed.
• Seamless launch handover: Submit your request for launch directly through the web interface once testing is complete, automatically notifying relevant Infobip teams for faster processing and full visibility.

Key benefits:

• Reduced manual effort: Eliminate spreadsheet tracking and back-and-forth communication.
• Faster time-to-market: Accelerate the process from registration to launch readiness.
• Improved accuracy: Built-in validation minimizes errors and delays.
• Full visibility: Track progress and status directly within the interface.

API onboarding also supported

• For partners and clients with internal development teams, the same process is available using the Create RCS sender (opens in a new tab) API. This enables bulk onboarding and direct system integration.

For more information, refer to our RCS Sender registration page.

---

Viber Business Messages

Support for list messages in Viber Business Messages

We are introducing list messages for Viber Business Messages, enabling you to send structured, interactive options directly within conversations.

This update is available both over API and Broadcast.

What's new:

• Interactive lists: Present multiple options cleanly within a single message. Ideal for use cases like:
  • Showing available appointment slots
  • Displaying menu items
  • Listing service categories for selection
• Simple user interaction: Users can easily choose an option with just a tap, streamlining the selection process

Key benefits:

• Simplify communication: Reduce message volume by consolidating multiple choices into one structured list.
• Improve user experience: Offer a clearer, more interactive way for users to browse options and make selections.
• Boost engagement: Make it easier for users to respond and take desired actions directly within the chat.

This update empowers you to create richer, more effective messaging interactions on Viber, making communication more seamless for your customers.

To see the API request details, refer to our Send Viber message (opens in a new tab) endpoint reference.

To try it out in Broadcast (opens in a new tab), create a new broadcast and select Viber as you channel and then List as your message type.

For more information, refer to Viber Business Messages.

---