What are WhatsApp Flows

WhatsApp Flows lets you build a structured, interactive journey directly inside the WhatsApp conversation. Users can browse products, fill out forms, place orders, and submit feedback, all without needing to switch platforms.

Flows are designed to improve user experience by:

• Reducing friction during key actions (for example, bookings and surveys)
• Delivering app-like interactions inside WhatsApp
• Guiding users step-by-step through tailored journeys

Each flow is built from visual screens, reusable components (text, input fields, lists), and logic to personalize or dynamically update content. You can build flows using Meta's Flow Builder (opens in a new tab) or programmatically using the Infobip API.

Where can I use Flows?

WhatsApp Flows are available across Infobip solutions: