Enhance WhatsApp with security, search, and payments

Enhance your WhatsApp integration with features that improve security, discoverability, and in-chat payment processing.

Detect identity changes

WhatsApp users can reinstall the app or change devices without updating their phone numbers. When this happens, a new identity is created, even though the number remains the same.

To help safeguard sensitive communication, you can enable identity change. This chargeable add-on provides an extra layer of protection. You can use identity change to:

You can use identity change to:

• Confirm the customer is still who they claim to be
• Avoid sending sensitive data to a new user

When this feature is enabled, you will receive a notification if a WhatsApp account may have been transferred to another user. In such cases:

• Outbound messaging to the affected user is temporarily blocked.
• The block remains until you manually acknowledge the change.
• User information is included in all inbound webhook messages.

This ensures that your system must verify identity outside WhatsApp before resuming communication.

To enable identity change:

• Configure a reporting webhook to receive identity notifications.
• Alternatively, create a subscription for the WhatsApp channel and the IDENTITY_CHANGE event.
• Contact our Support (opens in a new tab) to enable identity change for your account.

For implementation details, refer to Confirm WhatsApp identity (opens in a new tab) API.

Enable search visibility

You can improve your discoverability by enabling the search function in WhatsApp. This allows users to find your business using keywords.

To appear in search:

• Your business must have an Official Business Account (OBA)
• You must enable visibility in the WhatsApp Manager (via Meta)
• The feature is only available in select regions: Brazil, Colombia, Indonesia, Mexico, and the United Kingdom.

For more information, contact our Support (opens in a new tab).

WhatsApp Payments (India and Brazil)

WhatsApp Payments is a feature that enables s seamless in-app checkout experience, allowing customers to complete purchases directly within the WhatsApp conversation.

It is currently supported in:

• India
• Brazil

A payment interaction consists of two message types:

• Order details: Sent by business to initiate a payment. This is an interactive message that acts as an invoice.
• Order status: Sent by the business after confirmation to notify the customer of the outcome.

The order details message includes four components:

• Header
• Body
• Footer
• Action: This component contains all required payment data.

When a user completes a payment, status updates are delivered using webhook notifications. Once payment is confirmed, businesses can send an order message to acknowledge the successful transaction.